Monday, March 14, 2011

Post-War Austerity
Paper Shortage and Economy Labels

(Post 56)

War-time paper shortages continued into the immediate post-war period. Measures to reduce paper consumption such as the re-use of envelopes continued into the early 1950s. Gummed labels called "Economy Labels" allowed for the re-use of envelopes. This post shows economy label usages during the post-war austerity period.


1. On His Majesty's Service




Original Mailing
W. Dawson & Sons, Ltd., to the Imperial War Museum, London, October 5, 1951
W D / & S perfin on the 2 1/2d. stamp

Re-Use
Imperial War Museum to London address, Kennington, October 9, 1951
War Museum handstamp


2. Supplied By Tapp & Toothill Company






Original Mailing
Leeds to Bradford, May 6, 1948

Re-Use
Bradford to Galt, Ontario, May 24, 1948


3. War Economy Label




Re-Use
Manchester to Pittsburgh, October 31, 1945


4. "Carol" Envelope Economy Label




Original Mailing
Cheswick to Birmingham, December 4, 1945

Re-Use
Birmingham local correspondence, December 7, 1945
1d. printed matter rate


5. The "Justo" Envelope Economy Label






Original Mailing
Droitwich to London, April 23, 1948

Re-Use
West Brompton to Newburyport, Mass., June 17, 1948


6. I. & R. Morley Limited







Re-Use
London to Famborough, November 20, 1947


7. Standard Bank of South Africa Ltd.






Original Mailing
Liverpool to London, June 21, 1946

Re-Use
London to Montreal, July 5, 1946


8. Brunswick Envelope Economy Label






Original Mailing
London to Minehead, May 25, 1947

Re-Use
Minehead to London, November 26, 1947


9. Slogan : "PAPER ECONOMY A NATIONAL NECESSITY"






Re-Use
Dover to Toronto, November 25, 1947


10. Cox & Sharland Ltd.






Original Mailing
Deptford to Southampton, April 14, 1949

Re-Use
Southampton to New Britain, Conn., May 20, 1949

11. National Portrait Gallery








Original Mailing
St. John's Wood to London, June 23, 1950

Re-Use
London to New York, July 24, 1950


12.   Label Without Printing





Original Mailing
House of Commons to Woking, June 1950



Re-Use
Woking to New York, May 18, 1951

1 comment:

  1. I am fascinated by this article.
    I wonder what real difference the use of economy labels actually made.
    Is there any publications regarding 'economy labels' as I feel this is an area of postal history I would like to explore further.

    ReplyDelete